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MOMS North Country Powersports announces grand opening plans

MOMS, the Northeast’s powersports leader with dealerships in Revere and Foxboro, Mass., is inviting riders and outdoors enthusiasts to the grand opening of the all-new MOMS North Country Powersports in Groveton, N.H., on Oct. 12-14. Grand opening activities and specials will be featured throughout the weekend, and a ribbon cutting and special flag raising ceremony featuring N.H. Gov. Chris Sununu will take place at noon on Saturday, Oct. 13.

In 2017, MOMS acquired the Groveton property formerly occupied by Emerson Outdoor Outfitters. Since the acquisition, the spacious building and vast surrounding grounds have been transformed into the premier destination for off-road riders, snowmobilers, and motorcyclists touring throughout the Northeast.

MOMS Operations Director Larry Meservey, Sr., said, “Our goal in developing the new Groveton store was to create a must-stop hub for riders, who will be able to access trail networks such as Ride the Wilds year-round, and get the best technical and customer service.”

MOMS President Joel Wheeler noted that MOMS North Country Powersports is the company’s fifth retail store in the Northeast, and one he foresees having a significant positive impact on its host community.

“This is a business opportunity in which we can serve North Country riders and outdoors enthusiasts, but it’s also a way for MOMS to become part of the vibrant next chapter in Groveton’s history,” Wheeler said. “The projected increase in powersports traffic in the area should also increase demand for food, fuel, lodging, shopping, and more in the North Country. That great potential makes this a truly exciting opportunity.”

MOMS North Country Powersports is a Polaris off-road vehicles and snowmobile dealer, carries STIHL chainsaws and outdoor power tools, and features the North Country’s largest selection of firearms, ammunitions, and accessories in the Gun Room at Groveton. The dealership carries extensive inventories of pre-owned vehicles, accessories, and riding apparel, and offers premium technical service for all makes of powersports vehicles. Snowmobile and off-road vehicle rentals will also be available.

Grand Opening Activities Oct. 13

Located in Groveton, MOMS North Country Powersports will host powersports aftermarket vendors and offer service and product specials throughout the Oct. 12-14 grand opening. There will also be prize drawings, food available, and activities for youngsters all weekend.

Special activities scheduled for noon on Saturday, Oct. 13, include a N.H. State Police color guard delivering a 20 foot x 38 foot American flag that the governor and special military veteran guests will raise to 80 feet in height on the site’s new flagpole. Flags of Canada and New Hampshire will be raised on adjacent flagpoles.

Fireworks will accompany the flag’s arrival, and talented vocalist Summer Boutin will sing the U.S. national anthem. Local, county, and state dignitaries will be special guests taking part in the ribbon cutting and official opening of the new store.

New Facility Details and Plans

The MOMS North Country Powersports building has undergone extensive renovation and expansion in the past year. The result is a massive retail show floor, increased service space with numerous work stations for factory certified technicians, the expansive Gun Room at Groveton, and community spaces where local groups can hold meetings and events.


The two-story facility currently has 40,000 sq. ft. of space, and plans are in place to double that to accommodate new services such as vehicle storage.

“We will offer year-round concierge vehicle storage so riders can leave their vehicles with us and travel to and from their homes without trailering,” said Meservey. “We’ll have their vehicles cleaned, prepped, and ready to ride whenever they return to enjoy the region’s tremendous trail network.”

The expanded vehicle service operation, under the management of lifelong Groveton resident Pat Wheelock, will focus on getting riders back on the trails or the road as quickly and efficiently as possible to optimize their recreational time in the North Country. The property’s large parking lot will be available for area organizations to hold pre- ride meet-ups, fundraisers, and other activities.

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