Yamaha Motor Co., Ltd. has gained recognition for its XSR900 motorcycle, earning the winning title in the transportation category of the German Design Award competition. This achievement marks the second year in a row that Yamaha Motor has received this Award, following last year's success by the YZF-R1 motorcycle.
In the German Design Award, the German Design Council recommends products from around the world which have already been evaluated as of a high design standard. Only after receiving that recommendation can an application be made for this internationally-prestigious design award. The title of “Winner” is an award of excellence bestowed only on works chosen by a jury from within each category.
The XSR900 was developed to satisfy riders in developed markets — where the culture of enjoying motorcycles as a hobby is well-established — who prefer a more “traditional” style. The simple and retro exterior combined with performance through cutting-edge technology provide pride of ownership along with riding enjoyment. This award also marks the seventh design honor for the XSR900, following award achievements in the Good Design Award 2016: BEST100, Auto Color Awards 2016: Special Awards, JIDA Design Museum Selection 2016, iF Design Award 2017, Red Dot Award 2017: best of the best, and the International Design Excellence Awards 2017: finalist.
In addition, the MT-10SP motorcycle, the F25 and F100 outboard motors, and the MJ-GP1800 and MJ-EX Deluxe personal watercraft also received “Special Mention.”