Monterey Harley-Davidson gets new name, ownership

George C. Chaconas of Performance Brokerage Services announces the sale of Monterey Harley-Davidson and its Retail Outlet on Cannery Row in Salinas, Calif. from Cardinale Automotive Group to Rich Gargano, owner of House of Thunder Harley-Davidson. 

Monterey Harley-Davidson will operate under its new name West Coast Harley-Davidson and will remain at its current location at 333 North Main Street in Salinas, California 93901.

Cardinale Automotive Group owner Joe Cardinale decided to divest of his interest in the Harley-Davidson franchise and focus his attention on the automotive franchises. Cardinale commented, “George Chaconas of Performance Brokerage Services approached me on behalf of a client to consider selling my Harley-Davidson dealerships. After careful consideration, I was open to discussions. I highly recommend George Chaconas to help you sell your dealership, as he was persistent, professional and exhibited exceptional follow-up."

Rich Gargano purchased House of Thunder Harley-Davidson in Morgan Hill, Calif. in 2015 through Chaconas and Performance Brokerage Services. Gargano again hired George to take a run at purchasing Gargano’s competing Harley-Davidson dealership, Monterey Harley-Davidson. Located just 35 miles from House of Thunder Harley-Davidson and Gargano’s home base, Monterey Harley-Davidson was a perfect strategic acquisition for him. The Alternate Retail Outlet also allows Gargano the right to sell Harley-Davidson merchandise, apparel and gifts on the historic Cannery Row in Monterey. Following the purchase, Gargano said, “I reached out to George Chaconas of Performance Brokerage Services to see if he could help me purchase a contiguous Harley-Davidson dealership in order to grow my business. With his help and tenacity, including his relationships in the industry, he was able to help me acquire my second Harley-Davidson dealership.”

George C. Chaconas, the exclusive agent for this transaction and the head of the National Harley-Davidson and Powersports Division for Performance Brokerage Services commented, “It was a pleasure working with such gentlemen in this transaction. I am honored to be a part of Rich’s growth and wish him continued success.”

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