Kenda Tires hires director of powersports

Kenda Tires announced that it has hired a 17-year industry veteran, with experience working for Polaris, Cannonade, Tucker Rocky and QuadBoss, as its new director of powersports. 

Jason Baldwin will lead Kenda Tires’ powersports division. While at QuadBoss, Baldwin developed a full line of ATV/UTV tires that have been well received in the powersports market.

Baldwin is looking forward to joining the team and contributing to Kenda’s traction in the powersports market. He said he is thrilled to be a part of a company that “has a tire for everything that rolls.”

Baldwin is an avid bicycle and powersports rider, even having a bicycle mount on the back of his motorcycle. He will be relocating with his family from Texas to the Kenda USA headquarters in Columbus, Ohio. 

Jimmy Yang, president of American Kenda Rubber, said: “We are very excited to welcome Baldwin into the Kenda family. His enthusiasm and passion for all things Powersports can’t be beat.”