Powersports Business announced that its Enewletter, distributed three times per week to qualified industry members, has achieved a milestone with 10,000 subscribers.
“It’s awesome to be able to celebrate an achievement like this with the industry,” editor in chief Dave McMahon said. “We know that industry members continue to turn to PSB for news they need to know right now, and our Enewsletter provides the ideal format for doing that with efficiency.”
In January, the Powersports Business Enewsletter had an average open rate of 34.5 percent, and an equally impressive average click-through rate of 13.8 percent.
“Suffice to say, we are on the gas in the Enewsletter department,” McMahon said. “Those are unheard of numbers in many industries, so we want to once again thank the industry for their support.”
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