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Defending your product turf
By Steve Bauer Managing Editor Walking the floors at major trade shows, it’s not uncommon to see several products that…
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Connecting with women, Generation Y consumers
By Steve Bauer Managing Editor INDIANAPOLIS — Dealers have more opportunities than ever to reach the enormous number of women…
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New approaches for a struggling economy
By Neil Pascale Editor INDIANAPOLIS — The need for the industry to latch on to the belief that it can…
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Honda’s new unit sales drop in its third quarter
Honda’s powersports new unit sales in North America declined in its third quarter compared to the year-ago period. The company’s…
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Pirelli hopes to build off its off-road success
Pirelli Tire North America’s motorcycle division is hoping to use 2008 to build off its recent successes in the off-road…
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Mirror image
By Lisa Young Editorial Assistant E-commerce is coming into its own as a standard in the powersports industry, enough, so…
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Wave of the future
By Karin Gelschus Associate Editor With new technology developments replacing products that in some cases are only six months old,…
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Breaking through
By Steve Bauer Managing Editor Creating a successful product today is no easy feat, even for manufacturers firmly entrenched in…
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Weak dollar boosts U.S. aftermarket exports
By Matt Bolch Editor If you’re traveling to the United Kingdom, European Union member nations or many other countries, you’ll…
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