Top Stories
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Rekluse clutch kits highlight new July aftermarket products
Powersports Business' Hot Products for July include replacement clutch kits from Rekluse, V-Loc carrier systems from SW-Motech, and several new…
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Dealer Spike’s new dealer commitment promises more leads, faster support
Built on dealer feedback, the new Dealer Spike commits to 24-hour support resolution, 99.97% uptime, and guarantees a minimum 30%…
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VMD attracts major industry support with expanded sponsor lineup, rider appearances
As VMD returns to Mid-Ohio Sports Car Course this weekend, the annual celebration of motorcycling heritage is backed by a…
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The e-moto craze: blessing or curse?
Jan Plesser draws parallels between the e-moto craze and similar obstacles outdoor recreation industries had to hurdle, such as with…
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Suzuki updates Hayabusa with new colors and Special Edition model
The Hayabusa remains an important halo model that draws showroom traffic and reinforces Suzuki's performance heritage, while appealing to enthusiasts…
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Stark Future releases factory edition enduro and motocross models
With a global production run of 500 units combined, the Varg MX and EX Factory Editions include race-developed suspension, reduced…
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Scag expands dealer financing options through Huntington, Octane partnership
The partnership allows Scag dealers to manage the entire financing process through the Huntington Bank Powered by Octane platform, from…
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Polaris, Minnesota 4-H offers interactive ATV safety education for youth riders
The safety academy is geared towards riders ages 10-13 and introduces them to foundational safe-riding practices in an engaging, trail-themed…
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Pennsylvania opens new single-track, dual-sport trail system
The trail system will include 20 miles of new single-track riding trails across 725 acres in Schuylkill and Luzerne counties…
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Indian Motorcycle unveils limited-edition PowerPlus Signature Series
Indian Motorcycle is expanding its premium touring lineup with the introduction of the limited-edition PowerPlus Signature Series, a collection of…
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Sturgis Museum to livestream Hall of Fame Induction for first time
The sold-out induction ceremony, scheduled for Aug. 12 in Deadwood, will be streamed live at no cost, allowing motorcycle enthusiasts…
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Big East: More than a consumer show
The Big East Powersports Show returns for its 31st year and will take place at the New York State Fairgrounds…
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White House order opens door for expanded OHV access in southern Utah
The recently signed presidential order decreases the size of Bears Ears National Monument and expands motorized recreation to the public.
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EFG launches administration platform for powersports product providers
EFG Companies has introduced a new product administration platform designed to help powersports product providers, administrators and marketers expand their…
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Ducati makes history with record-breaking 22nd WorldSBK Manufacturers’ title
The latest win strengthens Ducati's list of achievements in WorldSBK, adding another chapter to a winning history that's filled with…
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Marshall Distributing founder Roger Marshall dies at 88
Roger Marshall founded what would become Marshall Distributing after recognizing the growing demand for snowmobile parts during the sport's rapid…
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Harley leans into heritage with reveal of Deadwood cruiser ahead of Sturgis
The Deadwood adds another heritage-focused option to generate showroom traffic during the peak riding season, particularly given its timing, which…
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Distinguished Gentleman’s Ride raises over $7.5M during record-setting event
The annual DGR took place on May 17 and brought together 123,600 riders across 109 countries, making it the highest…
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Seized snowmobile and motorcycle collection from Pophal fraud case heads to public auction
With hundreds of snowmobiles and motorcycles expected to cross the auction block, bidders will have the chance to purchase everything…
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BRP to contribute 35K as Tread Lightly! reaches Drive 35 campaign milestone
The Drive 35 campaign encourages enthusiasts to complete free online Responsible Rider Masterclass courses to help protect trails, waterways and…
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