Top Stories
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Triumph adds updates to the 2026 Daytona 660
The reveal of the Daytona 660 completes Triumph’s Unleashed campaign, which featured 29 new and updated models for the 2026…
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Husqvarna extends manufacturer’s warranty to all street models
Husqvarna's four-year premium manufacturer's warranty now covers all street-homologated models within the travel, naked, and supermoto categories.
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Federal data shows powersports play vital role in outdoor recreation economy
Outdoor recreation generated $1.3 trillion in economic output in 2024, supporting 5.2 million American jobs and accounting for 2.4% of…
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RZR, Super Villain have strong showings, All Balls makes mark at King of the Hammers
RZR Factory Racing team's Brock Heger Heger makes history as the first limited-class side-by-side racer to finish the Mint 400…
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Poor snow conditions force cancellation of 2 major snowmobile events
The 2026 World Championship Snowmobile Hill Climb in Jackson Hole, Wyoming, and Colorado’s Spring Fling gathering are both cancelled due…
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Southeast-based racing organization will host 2 Mini Cup qualifiers
South Florida MiniGP will qualify young motorcycle riders for the 2026 Mission Mini Cup National Final in April and June…
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The Dealer Lab: Behavior change No. 1 — DREAM
Former dealer and host of The Dealer Lab Max Materne talks about dealers implementing change and how they get their…
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Comoto CEO elected to MIC Board of Directors
Zach Parham, who is the president and CEO of aftermarket retailer Comoto Holdings, was elected to the Motorcycle Industry Council…
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Taiga drops electric snowmobile lineup built on software-defined platform
Taiga's three-model lineup features industry-first geofencing, remote speed limiting, digital keys, and app-based fleet control built into every machine.
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Nebraska builder creates custom Honda Pilot ATV for actor Dax Shepard
A small Nebraska powersports builder is gaining national attention after a social media interaction led to a custom ATV build…
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Stark becomes first-ever e-motorcycle to win SuperEnduro title
Stark won the Manufacturers' Title for overall team performance throughout the series, accumulating the highest total points across the season.
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Clawson Motorsports gifts dirt bike to young rider after theft
A California powersports dealership stepped in to help a young rider return to the track after his dirt bike was…
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CPD hires new marketing and social media coordinator
Central Powersports Distribution (CPD) has appointed Erik Hoagenson as its new marketing and social media coordinator, expanding the company’s digital…
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CFMOTO gets Gates as official sponsor for Aspar Moto2 race team
Gates Belt Drive systems will be integrated across select motorcycle production models, including the CFMOTO CLC 450.
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Parts Unlimited adds new sales rep to its South Central region
Austin Ginn will cover Parts Unlimited's South Central region, based out of New Mexico. He has more than 15 years…
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Harley unveils new cafe racer concept inspired by original ’70s model
The RMCR is a carbon-fiber concept built around the 1250cc Revolution Max motor, and pays tribute to the legacy of…
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RideNow Group reports improving Q4 margins as used unit sales rise
The company said improved gross profit per unit (GPU) helped offset the decline in new unit volume. Powersports GPU rose…
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Yamaha Canada names 42 dealers to 2026 Elite Dealer program
The annual designation highlights dealers that excel across a range of metrics evaluated throughout the year, including customer feedback, digital…
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Zero launches drop-ship program for X Line electric models
The move comes as the lightweight electric off-road category continues to grow, with several manufacturers targeting new riders looking for…
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Motul increases team, series support for 2026 race season
Motul's expanded involvement includes support for Indian and Yamaha race teams, King of the Baggers series, and Royal Enfield's Build,…
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