The international motorcycle trade show EICMA has served as a launching ground for new bikes and concepts from several OEMs. Among the long list of debuts at EICMA were products ...

BMW R 1200 GS “BMW GS” has stood for universal motorcycling pleasure for more than 35 years: “GS” embodies the ideal combination of touring and long distance suitability, dynamic performance and ...

Sprint Filter is providing factory support to the Althea BMW Racing Team, the BMW Motorrad Factory supported team for 2016. Althea BMW Racing Team competes this season with BMW S ...

The BMW Group achieved a worldwide double-digit sales increase in September, continuing the company’s long-term upward sales trend and securing a new record for the month. “Once again, the BMW ...

Following the BMW, MINI and Rolls-Royce Vision Vehicles, the BMW Group has now revealed its next progressive solution, this time for the world of motorcycling: the BMW Motorrad VISION NEXT ...

BMW Motorrad USA announced that M&C Saatchi has been named its creative agency of record, following a competitive review. The agency will work closely with BMW Motorrad USA’s marketing team ...

The new BMW S 1000 RR, S 1000 R and S 1000 XR Supreme riding dynamics, athletic character combined with maximum safety and everyday practicality – these are the defining ...

BMW Motorrad USA has announced pricing for the all-new BMW R nineT Scrambler, which arrived in dealer showrooms in Septmeber. The long-awaited classic, yet customizable, newest member of BMW Motorrad’s ...

BMW Motorrad is launching the BMW Motorrad Street Air by Alpinestars, an advanced airbag system offering comprehensive upper body protection and the freedom to ride a motorbike in both on- ...

Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which ...