The new BMW S 1000 RR, S 1000 R and S 1000 XR Supreme riding dynamics, athletic character combined with maximum safety and everyday practicality – these are the defining ...

BMW Motorrad USA has announced pricing for the all-new BMW R nineT Scrambler, which arrived in dealer showrooms in Septmeber. The long-awaited classic, yet customizable, newest member of BMW Motorrad’s ...

BMW Motorrad is launching the BMW Motorrad Street Air by Alpinestars, an advanced airbag system offering comprehensive upper body protection and the freedom to ride a motorbike in both on- ...

Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which ...

BMW of North America, LLC (BMW) is recalling certain model year 2014-2015 R nineT motorcycles manufactured November 27, 2013, through January 26, 2015. The design of the rear turn signals ...

The rally may be fading into the rearview mirrors, but the action is just beginning at the Sturgis Motorcycle Museum. The newest exhibit is called "Main Street" commemorating motorcycling's timeless ...

Established in 1961, Hinshaw’s Motorcycle Store in Auburn, Wash., has been sold to local BMW and Ducati dealership owners. Ron and Laura Orr sold Hinshaw’s to Howard Crow, according to ...

The BMW Group continued its course of profitable growth during the second quarter of 2016. The BMW Group recorded its best ever quarterly sales volume and net profit figures between ...

Powersports Business' sister publication Rider Magazine announced the recipient of its Motorcycle of the Year award on July 15. The Triumph Bonneville T120 was awarded the 2016 Motorcycle of the ...

Michael Peyton, a nine-year veteran of Harley-Davidson Motor Company, has joined BMW Motorrad, according to an email sent to BMW dealers and personnel. Peyton will serve as head of Region ...