Latest News
-
Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
Read More » -
Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
Read More » -
KTM launches 2026 Cross Country collection
In addition to its XC collection released on Aug. 4, KTM dropped its 2026 enduro lineup on June 8, which…
Read More » -
How dealerships can power up summer fun for riders
Susan Medrano of Synchrony Outdoors suggests dealers take advantage of heavy miles put on vehicles during summer months, and how…
Read More » -
Can-Am donates 2025 Canyon Redrock to support wounded veterans
Road Warrior Foundation to raffle off a 2025 Can-Am Canyon Redrock to the Road Warrior Foundation to support U.S. military…
Read More » -
Zero Motorcycles distributes first X Line models to dealers
Zero's XE and XB electric motorcycles are the first in a series of new models introduced under Zero’s All Access…
Read More » -
Harley-Davidson names new CEO as Zeitz prepares exit
Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently…
Read More » -
Minnesota’s PFAS ban now excludes youth powersports products
The new law, which now exempts powersports, took effect on Jan. 1 in Minnesota and limits the use of "forever…
Read More » -
MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
Read More » -
AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
The acquisition allows aftermarket products manufacturer AFCO to expand its offerings to include LED motorcycle lighting and electrical components.
Read More » -
WPS adds Bridgestone Motorcycle Tires to distribution lineup
WPS will now offer Bridgestone’s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.
Read More » -
Honda, Octane team up to expand financing opportunities
Octane says that through this new partnership, Honda dealerships and non-prime customers will benefit from new financing options and digital…
Read More » -
The Turn Around Project: Episode 1 — 90 days to save what took 20 years to build
Max Materne puts his reputation on the line as he documents his attempt to revive a struggling dealership he and…
Read More » -
Kawasaki supercharges the sport SxS segment with 2026 Teryx4 and Teryx5 H2 lineup
Featuring a factory-installed, 999cc in-line four-cylinder supercharged engine producing 250 horsepower and 146 lb-ft of torque, the new H2 models…
Read More » -
MIC acquires USMCA to expand rider coaching network and grow powersports participation
With this acquisition, the USMCA program will now operate as a business division of the MIC, continuing its mission to…
Read More » -
Call for nominations: 2025 PSB Honors Awards
Who’s moving the powersports industry forward? PSB wants to know. Nominations are now open for the 2025 Powersports Business Honors…
Read More » -
FlexPath warns dealers about prequal fraud driven by AI
FlexPath CEO Tarry Shebesta says he noticed hundreds of prequal submissions were completed in a matter of minutes, each using…
Read More » -
Harley-Davidson to sell over $5B of existing retail loans to KKR, PIMCO
Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to shareholders.
Read More » -
Honda’s global reach helps OEM hit 500 million-unit milestone
Honda started motorcycle production in 1949. In 1997, Honda surpassed the 100 million production milestone, followed by 300 million units…
Read More » -
Piaggio Group posts H1 2025 results, reports revenue drop
Despite the slowdown, the company emphasized improved gross margin performance and continued investment in product innovation and sustainability initiatives.
Read More »