Blogs
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How do you know what your customers think if you don’t ask?
I’ll admit that I’m one of those people who will appreciate help at a store or a restaurant, have all…
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The big don’t always eat the little. The fast always eat the slow.
Like most people, when I’m shopping for just about anything, I check the web and do some basic research first.…
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Switch the conversation from total price to payments
Editor’s note: This is the third and final blog in a series about dealing with customers’ objections to price. In…
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Marketing noise
When I look out on the marketing horizon and make decisions on what and where we advertise, it seems to…
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Is a U.S.-China manufacturing shift on the horizon?
The Sino(Chinese)-American trade deficit has tripled since 2000, continuing to grow compared to last year and according to a report…
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Does your website reflect your showroom?
I’m on dealer websites a lot, and some are great, but I’m often disappointed by the content of others. So…
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Know your competitors, or you might get hit by a Deere
It’s a very competitive world — and it has been for a very long time. I’m guessing that it’s a…
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To match or not to match the price of an online retailer
I feel like all the world is getting too big for its britches regarding the information and details relating to…
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Quoting ‘only’ the MSRP won’t work
Editor’s note: This is the second blog in a series about dealing with customers’ objections to price. In this installment,…
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Be exceptional
Running a company that sells products for nearly every type of motorcycle, scooter and ATV, I can tell you first…
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