Kawasaki, Click Commerce Expand Relationship
Click Commerce, Inc., a provider of on-demand supply chain management solutions, announced that Kawasaki Motors Corp. expanded its use of the Click Commerce Demand Chain Management solution to include its worldwide distribution network.
Kawasaki launched its e-commerce site powered by Click Commerce five years ago in the United States. The e-commerce strategy currently supports a network of over 1,500 dealers through its dealer Web site and millions of visits each month to its consumer site.
By expanding the solution worldwide, Kawasaki hopes to grow international brand awareness, enhance dealer relationships, and ultimately, drive global sales of accessories.
Kawasaki launched a dealer and a consumer Web site in 2000. In late 2005, the company introduced an online vehicle ordering function.
“We’ve been a long-time partner of Click Commerce and have had great success building relationships and driving sales through our dealer extranet,” said Roger Peterson, vice president of information systems at Kawasaki. “Our primary goal is to make it very easy for our dealers – whether they are in Australia or California – to do business with us.”
About Kawasaki Motors Corp
Other Click Commerce customers include Alaska Airlines, BASF, Citibank, Eastman Kodak Company, Jabil Global Services, Microsoft, Pier 1, Ryder, and Verizon.
