Eicher Motors Ltd (EML) on Monday announced the appointment of Vinod K. Dasari as the Chief Executive Officer of Royal Enfield, a unit of EML. Vinod will also join the Board of Eicher Motors Ltd as an executive director.
Dasari takes over from Siddhartha Lal, who was named CEO of Royal Enfield in 2001. Lal will continue as managing director of Eicher Motors Ltd. At Royal Enfield, Siddhartha will continue to support Vinod and the team on product and brand related areas.
“After a phenomenal success story in the last decade, Royal Enfield is now building the foundations of its next level of growth,” Lal said. “As we commence another exciting chapter, I believe, there is no better person than Vinod Dasari to lead Royal Enfield into its next phase of evolution to a global brand. Vinod is a proven leader who combines business vision and people skills. He has been a catalyst in reviving the fortunes of his previous company and re-shaping the dynamics of a hitherto slow moving industry.”
“Vinod’s fearless entrepreneurial leadership, experience of managing complex businesses globally, deep understanding of customers and his vision of how digital technology will be used and experienced around the world are precisely the qualities that Royal Enfield needs as it aspires to lead and catalyse the global motorcycling industry towards middle weights (250-750cc).”
Prior to joining Royal Enfield, Dasari was the CEO and managing director of Ashok Leyland, a position he held since 2011. He joined Ashok Leyland as the chief operating officer in 2005. Dasari has held several leadership positions at Cummins India Limited and Timken Company, where he went on to become the president of its Global Railroad business in the USA. He started his career with General Electric in 1986.
“Royal Enfield is an inspiring story and I am very excited to be part of such a fantastic brand,” Dasari said. “Personally for me, working with a consumer brand will be a tremendous learning opportunity, and professionally, I am looking forward to the challenge of creating a global consumer brand from India.”
Dasari has also served as the president of the Society of Indian Automobile Manufacturers (SIAM) from 2015-17 and as president of Automotive Research Association of India (ARAI) from 2013-15. He was named “CEO of the Year” by Business Today and most recently by Business Standard. He has also been honored as the “CV Man of the Year” by the CV Magazine and has won the “Autocar Professional of the Year.”
Dasari holds a Masters degree in Engineering Management from the McCormick School of Engineering and a Masters in Business Administration from the Kellogg School of Management. He earned a Bachelor’s degree in Engineering from University of Louisville in 1988.
Royal Enfield is the world’s oldest motorcycle brand in continuous production, with a start in 1901.