On Any Moto: Eye-catching entry is just the beginning

On Any Moto, a dealership in Tucson, Arizona that sells mostly Italian brands, recently opened a brand new location that triples the size of their footprint.

The new 10,000-square-foot dealership, located at 2535 N. Jackrabbit Ave., is just over a half-mile away from the dealership’s previous location. But in terms of technology and design, one could call it worlds apart.

“We went after uniqueness, style and we’re definitely state-of-the-art — we have a lot of technology in the building,” said executive vice president and general manager Michael Battaglia, who added that the space was designed and built to fit retail standards set by Ducati, one of the dealership’s major lines.

On Any Moto’s massive 40-foot radius awning that greets visitors is made to model the Ducati trellis motorcycle frame. Photo courtesy of On Any Moto

The most compelling feature of the new space is at its entrance, where a massive awning — a replica of a Ducati trellis motorcycle frame that’s 40-feet in diameter — greets customers. Once inside, a pair of 85-inch monitors and four auxiliary 65-inch screens anchor the 6,000 square-foot showroom and draw the attention of customers. From displaying promotional content to MotoGP races, the TVs open up a number of possibilities for different events On Any Moto can host.

According to Battaglia, the space upgrade was a long time coming for the dealership, which was primarily a service shop until 2015 when it began to assemble its current lineup of mostly Italian brands that includes Ducati, Piaggio, Moto Guzzi, Aprilia, Vespa, Beta, MV Agusta and Zero Motorcycles.

The new showroom is about twice the size of the old space, allowing On Any Moto to better display its numerous brands.

“Obviously the building was purpose-built. It was already existent but the improvements inside were purpose-built to really show off and represent the brands we have,” Batagglia said.

Among other innovations for the new space, the service department received a major upgrade. The move gives the dealership three times the space, and twice as many bays (to six from three). In addition, each technician will have a toolbox, cabinet and workstation to improve efficiency.

The dealership is all but entirely moved into the space, and had a soft opening in March. A grand opening took place in late April. 


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