New little brother Indian Motorcycle is expected to outsell its older Polaris family member, Victory, in 2014, according to a “Top 10 Predictions for 2014” list by Robin M. Farley, an analyst with UBS Investment Research. In a research note provided to Powersports Business, Farley provided three predictions in the leisure stock segment.
“1. We believe Polaris' Indian motorcycle will outsell Victory motorcycles in 2014, which suggests unit retail sales of roughly 15K in its first full year.
2. We believe that Harley's US motorcycle retail sales, given the comp against last year's 13% decline, could easily grow 10% in Q1 (though that would be needed to get to 5% growth for the year, since Q1 has the easiest comp.)
3. We believe Polaris will introduce the Slingshot in 1H '14 which we believe will be targeting a younger demographic than the more comfortable seat of BRP's Spyder (thus little customer overlap), though we think the marketing of PII's Slingshot will certainly raise awareness of the 3-wheel market overall and may give that segment higher coolness factor.”
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