The Turn Around Project
-
Dealers
The StaffJanuary 8, 2026The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
Read More » -
Features
The StaffNovember 12, 2025The Turn Around Project — Episode 5: Rebirth
The final chapter of 'The Turn Around Project' ends with Max Materne and his team successfully resuscitating his former dealership…
Read More » -
Features
The StaffOctober 16, 2025The Turn Around Project: Episode 4 — Rebuilding trust, finding our leader
In Episode 4 of the Turn Around Project, Max Materne listens to and addresses customers' concerns, and the dealership looks…
Read More » -
News
The StaffAugust 26, 2025The Turn Around Project: Episode 2 — What did I get us into?
In episode two of the Turn Around Project, Max Materne sets the metrics aside and focuses on the employees and…
Read More »