Sonic Powersports
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Dealers
Powersports operations help drive Sonic’s record-setting quarter
Sonic Automotive reported record highs in 2Q revenue and net income, saying its powersports operations significantly contributed to the growth.
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Dealers
Sonic doubles down on Sturgis with record Harley inventory after strong 2025 rally sales
With less than a month until the 86th annual Sturgis Motorcycle Rally begins on Aug. 7, Sonic Automotive is making…
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Features
Sonic flexes automotive muscle to strengthen powersports presence
Sonic made a strong industry impression after its five dealerships in the Black Hills — including its Sturgis location —…
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Harley-Davidson
Florida Harley-Davidson dealership property sells for $16.75M
As part of its recent five-dealership acquisition, Sonic Automotive purchased Space Coast Harley-Davidson for $16.75 million in real estate alone.
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Dealers
Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Dealers
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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