BY KIM ROCCO
How can you possibly keep up with the frequency of Google’s algorithm changes while managing your operations, your leads and customer satisfaction? The answer: not very effectively. That’s why there are companies that manage your SEO for you, and it’s an investment that deserves consideration.
Successful SEO can’t be a one-time thing. It involves much more than having some keywords, image tags and backlinks. It requires a comprehensive strategy that focuses on brand awareness, competitive analysis and creating valuable content for the prospects visiting your website.
Companies that manage your SEO for you consistently review your online presence and make ongoing updates to ensure your website continues to perform at the level you expect. Most of time they’re working behind the scenes, and many updates won’t be visible. They pay attention to algorithm changes. They identify which keywords make sense for your brand and they build a strategy to ensure you’re ranking for the right keywords. They optimize your content to provide the most useful information for your prospects, also ensuring it aligns with Google SEO guidelines.
SEO management is an intensive, time-consuming process — if you expect to see positive results. If you employ a company that understands your industry, your business and your objectives, their expertise and consistent monitoring can garner results in far less time. I recently heard a great analogy that managed SEO is like having a garden. You can’t just fertilize and weed it once, and expect it to produce an abundant crop. It requires ongoing attention and care to produce the desired results.
Rock River Powersports recently moved their website to a .Motorcycles domain, and they decided it was a good time to employ a third party to update and manage their SEO to ensure they achieved the results they desired.
They partnered with a vendor to manage their SEO with the goal of enhancing the SEO strategy and execution for their website. Their managed SEO tactics included keyword research, content optimization, technical backend updates and ongoing monitoring and maintenance. In the first three months of employing managed SEO, Rock River Powersports was able to significantly increase the amount of engagement with their website from organic (free) search. They saw a 78% increase in users and an 87% increase in new users — brand new buyers that found them through organic search. Even more impressive, they increased their lead form submissions by 45%.2
Those stats alone should make any dealer reconsider their SEO strategy. In our competitive powersports marketplace, that kind of performance from your website can make or break your profit margin. If you haven’t considered managed SEO in the past, I bet you are now. And rightly so. If you aren’t sure where to start, drop me a line and I’ll be happy to point you in the right direction.
- Dominion Domains dealer case study, 2017.
Kim Rocco is the director of Marketing for DX1, the complete dealership management platform for the powersports industry. DX1 gives dealers access to everything they need to manage and market their dealerships, including DMS, website & online marketing tools. Dealers save time and eliminate frustration with the efficiency of one login, one dashboard and a single database where customer and inventory data is stored.