Harley’s Jonathan Root promoted to president of commercial operations
Harley-Davidson Inc. recently announced that Jonathan Root has been promoted to president of commercial operations. Root will continue to serve as chief financial officer at the Motor Company. Following this change, Root’s new title will officially be “Chief Financial Officer and President, Commercial.”

Root will assume his new responsibilities effective January 27, 2025, reporting directly to CEO Jochen Zeitz. In this expanded role, Root will assume oversight of global commercial operations while retaining his existing leadership of the finance organization.
“This promotion reflects Jonathan’s strong leadership across a variety of roles at Harley-Davidson and is underpinned by his knowledge and expertise of our business,” says Jochen Zeitz, Chairman, president, and CEO of Harley-Davidson Inc.
Root was appointed as Harley-Davidson CFO in June 2023, having previously held the role of senior vice president at Harley-Davidson Financial Services (HDFS), where Root oversaw the global HDFS business, as president of Eaglemark Savings Bank, president of Harley-Davidson Insurance, and president of all other HDFS subsidiaries. Root joined HDFS in 2011.
Root holds an MBA from the University of Detroit Mercy and a Bachelor of Science in Corporate Finance from Wayne State University.