American Honda revealed to its dealers in Las Vegas prior to AIMExpo that it will produce a new sport side-by-side. Honda said that the model name and specifications will be announced on Nov. 27 in conjunction with the launch of an advertising campaign called "Life is Better SxS." Dealers were treated to a viewing of the new machine, but were required to check their phones at the door. Alas, no photos to show until Nov. 27.
Honda is a leading manufacturer in the four-wheel powersports category, offering a full line of off-road products. Honda officially entered the side-by-side category in 2009 with the utility-focused Big Red. Currently, Honda's Pioneer 500, Pioneer 700 and Pioneer 1000 enjoy great success in the multipurpose side-by-side segment.