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Ebert to handle media relations for Indian, Victory

News release

SpokesPeople LLC, a specialty motorcycle PR and events agency, recently expanded its arsenal with the addition of motorcycle industry veteran Guido Ebert, who was tapped to serve as Media Relations Coordinator for Indian Motorcycle and Victory Motorcycles.

Specializing in PR, press & consumer event ideation and management, photography/video creative and a myriad of related endeavors, SpokesPeople represents both the Indian Motorcycle and Victory Motorcycles brands. Strategically placed in Minneapolis, Ebert reports to SpokesPeople principal Robert Pandya. Pandya, External Relations Manager for the Indian and Victory brands, is based in Georgetown, Texas, when not traveling the country to work directly with media and represent the brands at events.


“I’ve known Guido for well over a decade now, and I’m proud to have him working with us,” says Pandya, who has represented the Victory brand for nine years and Indian Motorcycle since April 2011. “There are only a few professionals in powersports who crossover the many skills needed to work with these aggressively growing brands. Guido’s experience and ability will serve our team into the future.”

Ebert has worked as a powersports industry press representative, speaker, analyst and consultant for businesses in the U.S., Europe and Asia. A veteran of numerous trade and consumer publications, his library of published work includes many thousands of articles about the manufacturers, distributors, retailers, products and human stories that are part of the global motorcycle, scooter, ATV, snowmobile and personal watercraft markets. Recent assignments have included market research activities for various major OEMs, story creation & videography for a leading television production company, and event photography & reporting for clients in the U.S. and Europe.

In this new role, Ebert manages relations with market endemic media, creates associated media assets for the Indian and Victory brands, and maintains cross-channel communication. He can be reached at Robert Pandya can be reached at

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