CycleTrader announces new lead generation tool, a division of Dominion Enterprises, has released “Get Best Price” — a new option available for dealer inventory listings on CycleTrader. The new feature assists dealers with MAP pricing and increases the likelihood powersports shoppers and buyers will interact with dealers on the site.

Dealers can activate this free feature in their Inventory Management Tool (IMT) and list a primary asking price and a secondary reduced price on their units. Once completed, only the main asking price will appear online to consumers, along with a “Get Best Price” button.

When a consumer visiting selects “Get Best Price” for a unit, a form will be displayed for the user to complete. An email will then be generated automatically and sent to the potential buyer with the reduced price.

“We are constantly trying to find ways to go above and beyond for our dealers and these new products are an extension of that effort,” said Paige Bouma, general manager for “One way we can increase ROI for our dealers and outperform our competitors is by discovering new ways of delivering qualified leads to our dealers. More leads turn into more sales, which means hundreds of satisfied dealers on”

This new lead generation tool will ultimately impact the way buyers and sellers interact on the site. CycleTrader dealers interested in activating this new product are encouraged to call 866/476-3022.

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