BMW, Husqvarna see sales rise in 2012

BMW Motorrad USA reported a 14 percent increase in sales for 2012, nearly double the gain posted the previous year. Retail sales of 12,057 motorcycles were made in 2012 compared to 10,572 sold in 2011. In December, BMW Motorrad USA posted a 2.2 percent increase on sales of 918 motorcycles compared to 898 sold in December 2011.

The increase was fueled by sales of the popular S 1000 RR superbike, which had a 20.9 percent increase in sales of 1,934 compared to 1,600 in 2011. Consumer response to the first full year of the award-winning six-cylinder K 1600 GTL and K 1600 GT spurred 1,601 deliveries of the GTL (58.7 percent increase) and 697 of the GT (87.9 percent increase) in 2012, boosting K-series volumes 40.9 percent to 2,647 units.

The introduction of the entry level G 650 GS Sertão contributed to a G-Series sales increase of 31.3 percent with sales of 994 compared to 757 sold in 2011. The product offensive continued with the release of the C 600 Sport and C 650 GT maxi scooters in late fall with 223 GTs delivered to consumers by year end.

“BMW has gained significant momentum in recent years,” said Mac McMath, national sales manager for BMW Motorrad USA. “Now, with improved market conditions, a strong dealer network and new and updated models, we are poised for continued success in 2013.”

BMW Motorrad also set a sales record in 2012, delivering 106,358 motorcycles and maxi scooters to its customers worldwide. That’s a 2 percent increase over the 104,286 units sold in 2011.

In the month of December, deliveries increased 43.4 percent to 6,069 units, a 43.4 percent increase from December 2011.

Germany (20,516 units), the U.S. (12,100 units) and France (10,950 units) were the company’s top three markets. Italy (10,200 units) had previously been BMW Motorrad’s second-largest market, but now sits fourth due to its struggling economy.

Husqvarna Motorcycles supplied a total of 10,751 vehicles to the Husqvarna dealer network in 2012, an increase of 15.7 percent compared to 2011. December sales slipped 4.7 percent to 1,267 units, compared to the year-ago month.


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