News
-
Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
Read More » -
Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
Read More » -
Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's…
Read More » -
BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
Read More » -
Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
Read More » -
S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
Read More » -
Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
Read More » -
Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
Read More » -
Stanley Black & Decker to sell Excel Industries to Bad Boy Mowers
Stanley Black & Decker has entered into a definitive agreement to sell its Excel Industries business to Bad Boy Mowers,…
Read More » -
FlexPath appoints new director of dealer, channel development
In her role, Shannon Neilson will work with dealers to help them better understand how consumers engage with their marketing…
Read More » -
Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
Read More » -
2,000 motorcycles expected at Mecum’s 2027 Las Vegas Auction
Consignments are now open for the 36th annual event, where vintage and collectible motorcycles will cross the block Feb. 3-6.
Read More » -
Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
Read More » -
Souhegan Valley Motorsports owner joins New Hampshire community college board
The Mullins have been particularly active in supporting students interested in careers in the powersports industry.
Read More » -
NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
Read More » -
AppOne-DX1 team up to help dealers streamline financing experience
The companies say the partnership supports dealers by creating a more connected workflow from vehicle selection through financing.
Read More » -
Meyer Distributing adds Carlstar specialty tires and wheels
Meyer Distributing has added The Carlstar Group to its product lineup through a new distribution partnership, expanding access to specialty…
Read More » -
Beachman secures $600K in federal funding to tap into European market
The funding supports Beachman's expansion into Europe, as the company works to reduce its reliance on the North American market…
Read More » -
Déjà Vu, Part 2: Winning the e-moto generation
Industry veteran Jan Plessner looks at the e-moto craze and how dealers can harness its popularity to generate lifelong two-wheel…
Read More » -
Sonic sets second straight sales record at Sturgis
The record-setting event saw Sonic sell 1,135 motorcycles, which included 511 new Harley-Davidson bikes, at the 86th Sturgis Motorcycle Rally.
Read More »