SW-MOTECH USA has opened its new U.S. headquarters in Beaverton, Oregon. The city welcomed the aftermarket company with a small ribbon-cutting ceremony on Friday, Oct. 27. Performing the cutting honors was Sarah Schilke, VP of SW-MOTECH USA. She was joined by Thorsten Wagner, global head of sales, SW-MOTECH Germany, Blake Peters, honorary consul of Germany to Oregon, and Nadia Hasan, city councilor of Beaverton.
The headquarters hosts a product showroom and office space for its expanding staff. The larger space will soon boast a small content creation studio producing product tips for consumers and retailers. Return and warranty operations will now be managed in-house for faster turnaround times for customers.
Additional esteemed guests included Beaverton Chamber of Commerce President Alicia Bermes, general managers from local motorcycle dealerships including MotoCorsa Ducati, tour company partner MotoQuest, and founders of a local motorcycling club, Triumph’s T3.
The USA division is the exclusive U.S. importer and distributor of SW-MOTECH’s premium motorcycle accessories, including the Legend Gear line specializing in cruiser and modern-retro-styled items. Luggage, protection, and ergonomic products are sold directly to consumers through the company’s e-commerce site as well as through motorcycle retailers across the country. Inventory and fulfillment are managed by a logistics partner located in Oregon.
SW-MOTECH is proud to base U.S. operations out of Beaverton, largely due to the enthusiastic motorcycle culture around the Pacific Northwest and the city’s storied history in Oregon’s business landscape.