Dealership gets in the PWC sales zone

By Kate Swanson

Cycle Zone sells through inventory before fall

With another season of PWC growth nearly in the rearview, one powersports dealer worked all summer to sell out of its inventory. Cycle Zone Powersports, located in Topeka, Kansas, extended its Fourth of July sales event through the entire month of July in hopes of moving a large number of PWC.

The dealership carries the Sea-Doo and WaveRunner lines and began the season with approximately 36 units. Sales department staffer Jared Haaf said the extended selling season was received well by Cycle Zone’s customers. 

“We had an end-of-the-year promotion like this in 2016, just trying to move units. We don’t want to sit on watercraft all winter and have to pay interest,” Haaf said.

As part of the July sales event, the dealership offered rebates on several Sea-Doo models, including the 2016 Sea-Doo Spark and the 2017 Sea-Doo GTI SE. 

Cycle Zone added Yamaha WaveRunners to its lineup in 2017 and found the sales strong. “The Yamahas sold really good, but I think we were a little bit short on inventory on them, compared to the Sea-Doo units with the higher horsepower,” added Haaf.

While some riders were interested in Yamaha’s WaveRunner EX line, those who wanted more horsepower trended toward the Sea-Doo lineup. “I think I sold seven Yamaha EXs. Those definitely sold better because all we had in here were EX and EX Deluxe units,” said Haaf. “If we would have had more of the higher output of Yamahas, we would have sold more of those.”

Cycle Zone Powersports is above plan in relation to its business goals this year, and Haaf agreed that PWC sales made a difference in performance. With a “really good PWC year” almost behind it, the dealership is already looking forward to planning events for the next season. 

 

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