Yamaha sets major 2017 goal

Japan wants 2 trillion yen in net sales

Yamaha Motor Co., Ltd. laid out initiatives aimed at the early achievement of the 2 trillion yen in net sales with an operating income ratio of 7.5 percent by 2017 set out in its medium-term plan.

The company announced new goals for each business segment, including net sales of over 1 trillion yen, or about $9.4 billion in the motorcycle business, net sales of over 300 billion yen and high-profit structure with an operating income ratio of 15 percent or more in the marine business, and over 300 billion yen sales in other segments as early as 2015.

In the motorcycle business, Yamaha Motor will expand the range of global models and next-generation platform models, and reveal newly developed engines based on the BLUE CORE concept which strives to take riding enjoyment, fuel efficiency and environmental performance to new levels. The aim is to reach an annual production of 5 million units with three BLUE CORE engines utilized in platform models by 2020. Yamaha further intends to accomplish a 40 percent platform model aggregation by 2015. The reduction of parts suppliers from 400 in 2012 to 195 has already been accomplished.

Sixty percent of the new models announced in the medium-term plan have been released, with the highly anticipated R-Series, MT-Series, Max-Series and LMW (Leaning Multi Wheel) models that epitomize innovative concepts, unsurpassed performance and function, and design that expresses a refined dynamism, still to come.

The company is also targeting the 3 billion yen global marine market. In developed markets, Yamaha will focus on expanding the U.S. hull business and bolstering its lineup of competitive next-generation models for classes that have had less coverage to date. For emerging markets, Yamaha will establish a factory to supply fiber-reinforced plastic hulls for the fishing market in Zhangzidao, Dalian City, China.

In the other business segments, Yamaha wants to showcase its commitment to unique versatility by proposing new business models and expanding ROV (Recreational Off-Highway Vehicle), industrial robot, smart power vehicle and industrial-use unmanned helicopter categories.

One comment

  1. I think Yamaha wants to make another run as they did in the early 80's to be at the top of the metric brands - the company that addresses dealer profitability by having the most desired products consistently will get my vote & my best efforts[& my investment $s]. I believe they may do it this time around - the metric companies seem to be a bit sluggish compared to American branded marques - are they 'fat' cats? I don't know - but they seem to be content with their current positioning .... I like being at or near the top - kissing my sister is not my idea of #1

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