GE Capital, Yamaha extend consumer financing agreement

GE Capital Retail Bank and Yamaha Motor Corp. USA announced a multi-year renewal of their installment lending program. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers and dealers to help grow their customer sales, will continue to manage the Yamaha relationship and service the account.

Since the Yamaha program began in 2004, more than $2 billion dollars in new and pre-owned powersports equipment has been financed. The program is available through 1,700 Yamaha motorsports, PWC and marine dealerships in the United States, and for purchases of vehicles and PG&A.

“Financing is an integral part of the powersports business and customer satisfaction,” explained Stephen Motta, general manager, Payment Solutions, for GE Capital’s Retail Finance business. “Our research indicates that consumers spend an average of 76 days researching a major purchase, and that financing is an important factor in their decision process.”

“GE Capital has been a great program manager for Yamaha Motor Corporation USA,” said Cliff Franzen, assistant division manager, Retail Finance, for Yamaha. “They understand our business and provide a high level of customer and retailer support. We’re happy to continue this relationship.”

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