Former Powersports Business editor-in-chief, Neil Pascale has joined Dominion Powersports Solutions as business development manager.
With Pascale’s departure, Matt Gruhn, the magazine’s publisher and editorial director for the past two years and a 14-year veteran of the powersports industry, has taken over the editor-in-chief role while a replacement is found. Gruhn was on the editorial staff that helped launch Powersports Business in 1998, and he has served as editor of Watercraft World, PWC Magazine, Snowmobile magazine, and most recently as editorial director of Affinity’s trade group, which includes both Boating Industry and Powersports Business.
“We’ll miss Neil on both a personal and professional level, and we certainly wish him well,” Gruhn said. “We won’t miss a beat, though, in publishing to the high standards that we have set for PSB, and we’ll be back out with another issue in just three weeks.”
In his new role, Pascale will be charged with building strategic relationships between Dominion and OEMs, distributors and other industry-leading service providers. He will consult with those companies on how their dealers may increase sales, improve efficiencies and maximize profits using PowerSports Network’s Web tools, marketing and eCommerce services.
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