Aftermarket company launches enhanced Web site

SBT, remanufacturer of engines and supplier of aftermarket parts for PWC, launched a new Web site, shopsbt.com, which has a number of new features.

One of the new features is a search by make and model tool, Cj Lammers, SBT’s president, said in a SBT press release.

“The customer simply types in the make, year and model of the watercraft and the search routine pulls up all of the parts SBT offers for the ski,” said Lammers.

The goal of the Web site is to be a technical resource for mechanics and do-it-yourselfers, says Greg Pickren, SBT’s founder and owner.

“With over 2,000 PWC parts in stock, we knew it was important to focus on making the shopping experience quick and easy,” he said, “and designed in such a way as to reduce the risk of the customer buying the wrong parts.”  

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