Rucker to bring frames in-house

Rucker Performance has moved to build the frames for its custom motorcycles in-house, the company said in a press release March 25.

The frames will no longer be outsourced, which will allow complete customization from the earliest stages of production. Designs Bill Rucker and his team create will be more efficiently transferred to the end customer through the new frame-building department.

“Customers expect the highest quality product, and we are providing that by entering production at an earlier stage than in the past,” said Erin Rucker, chief operations officer.

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