Helmet House partners with Retail Design Associates
National distributor Helmet House has partnered with Retail Design Associates to improve its retail merchandising efforts at powersports dealerships.
The agreement calls for Retail Design Associates to train Helmet House staff as well as some of the distributor’s top dealerships.
“Their expertise in the merchandising and retailing area will be a real asset to our product lines and Retail Design Associates’ strategic training regimen will make an already dynamic merchandising function in our sales force even stronger,” Bob Miller, president and co-founder of Helmet House, said in a press release.
Retail Design Associates, which was founded in 1990 by Jim Rasmus, provides merchandising and retailing services as well as seminar/workshop programs for powersports retailers, trade shows, organizations and associations throughout the United States.