Powersports Business Inspiring Success Through Market Intelligence
Faced with stagnant North American sales, the rising Canadian dollar and warmer winters, Bombardier Recreational Products Inc. is looking to Russia as a strong new market for its snowmobiles.
BRP is working with a Moscow-based distributor to increase sales of Ski-Doos and all-terrain vehicles in Russia. The company also is promoting developing snowmobile trails in Russia.
While BRP’s North American sales are stable, sales are growing in Russia and Scandinavia, where snowfall is heavier.
