Latest News
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Husqvarna announces refreshed motocross lineup for 2027
The nine-bike lineup features machines from 50cc to 450cc, capable of tackling a variety of environments and suitable for a…
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Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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Reputation management in the age of online reviews
Business consultant Alan Miklofsky offers insight into how dealers can earn reviews, respond to criticism, and avoid letting a single…
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GoPro explores possible sale, merger as financial struggles continue
The announcement follows GoPro’s May 11 disclosure that it was evaluating strategic options after receiving outside interest shortly after it…
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Massimo expands HVAC UTV lineup with Sentinel 770 launch
Massimo says the Sentinel HVAC lineup is part of its longer-term strategy to diversify revenue streams, strengthen dealer relationships and…
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Liqui Moly USA names Eva Tran new VP of marketing
In her new role, Tran will focus on long-term strategic initiatives, brand positioning, and team development, while working closely with…
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Fox Factory sees Q1 sales bump from increased demand in powersports segment
Net sales increased 3.9% year-over-year to $368.7 million, reaching the high end of guidance, the company says, mostly due to…
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Building a year-round community for women who ride
Since 2007, on the first Saturday in May, women from across more than 120 countries have gotten on their bikes,…
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Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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Racing roundup: Roczen caps historic Supercross title run as Aprilia sweeps Le Mans podium
The 2026 racing season delivered milestone moments across multiple disciplines over the weekend, highlighted by Ken Roczen capturing his first…
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The Dealer Lab: Delight by default
Industry veteran Max Materne talks about setting software and other dealer tools to the side and putting the focus back…
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MotoAmerica partners with motorsports hiring platform to promote jobs
MotoAmerica will team up with The Paddock Network, a group of motorsports alumni that launched a new site that opens…
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Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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Motorcycle safety and advocacy leaders offer free e-bike course throughout May
In celebration of Bicycle Month, eBike eCourse will allow free access to its premium online eBike safety course — a…
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The Dealer Lab: Podcast on dealer disruption, automotive influence, and the future of fixed ops
In Episode 26 of The Dealer Lab podcast, host Max Materne welcomes Brendan Baker, editor-in-chief of Powersports Business, for a…
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Yamaha Financial Services spotlights Rocky Mountain Cycle Plaza
The Rocky Mountain Cycle Plaza dealership was highlighted for its more than 10-year relationship with Yamaha Financial Services and its…
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Motorcycle helmet maker Schuberth adds to its North American rep force
In addition to adding agency reps Register One Sales and The Xplor Group, Schuberth also named Hayter Industries as its…
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V20 Recruiting adds industry veteran Louis Dodaro
V20 Recruiting + Consulting has announced the addition of veteran recruiter Louis Dodaro as executive recruiter for the firm’s Powersports,…
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North Carolina dealership sells to Boston-based investor
Avalanche Motorsports in Washington, North Carolina, recently sold to Boston-area investor Brian Zimmerman. Viking Mergers & Acquisitions facilitated the transaction.
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Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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