Latest News
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Suzuki reveals 2027 lineup with updated pricing for DR-Z, GSX models
The company announced the latest 2027 models, highlighting strategic price adjustments on several motorcycles as Suzuki responds to changing market…
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New Haven police win Harley-Davidson in 9/11 tribute drawing
According to the New Haven Register, the department received the 2026 Harley-Davidson on Sept. 14 after being selected by America’s…
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Ski-Doo Snow PASS Program awards funding to trails, access projects
Since its launch, the program has contributed more than CA$1.5 million to hundreds of community-led projects that help secure the…
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Parts Unlimited adds Twiceme digital safety tag to dealer lineup
New adhesive NFC tag brings medical ID and emergency-alert technology to virtually any motorcycle helmet.
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Pro skater teams with Bassani to launch signature exhaust pipe for H-D Softail
Pro skateboarder Greg Lutzka is jumping into the powersports space with the launch of his new signature Bassani exhaust pipes…
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Illinois dealership now recognized as world’s oldest Harley dealer
Kegel Harley-Davidson in Rockford, Illinois, has received a new distinction from Harley-Davidson Motor Company after newly uncovered historical records pushed…
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Polaris releases new military snowmobile to add to its over-snow lineup
Polaris' government and defense division recently introduced its latest military snowmobile: the Military 850 Voyageur 155 Crossover, joining the OEM's…
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BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in…
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Voting for Triumph Scrambler custom build competition now open
Representing seven different countries, Triumph teams will showcase their custom-built Scramblers during the 2026 Triumph Originals global custom motorcycle challenge.
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S&S Cycle adds engine prize to AIMExpo Builders Cup
The inaugural Builders Cup, fueled by Drag Specialties, will take place March 3–5, 2027, at the Orange County Convention Center…
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Century-plus-old dealer remains a force in New England powersports market
Nault’s Powersports has an 118-year history that began with selling Schwinn bicycles, and has since grown into a four-rooftop dealership…
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Yamaha updates the WR450F, its ‘ultimate enduro machine’
Dubbed the “ultimate enduro machine,” Yamaha says its updated WR450F offers a light but powerful off-road package capable of both…
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Stanley Black & Decker to sell Excel Industries to Bad Boy Mowers
Stanley Black & Decker has entered into a definitive agreement to sell its Excel Industries business to Bad Boy Mowers,…
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FlexPath appoints new director of dealer, channel development
In her role, Shannon Neilson will work with dealers to help them better understand how consumers engage with their marketing…
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Harley-Davidson joins expanded powersports section at 2026 SEMA Show
Harley-Davidson joins Kawasaki Motors, Kymco, Mahindra, Massimo Motor and Showa Performance among the companies announced for the expanded powersports section.
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2,000 motorcycles expected at Mecum’s 2027 Las Vegas Auction
Consignments are now open for the 36th annual event, where vintage and collectible motorcycles will cross the block Feb. 3-6.
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Canadian Harley dealer says retaliation tariffs will drive off customers
Robb Hertzog, owner of Prairie Harley-Davidson in Regina, Saskatchewan, Canada, says that the added tax could double the price of…
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Souhegan Valley Motorsports owner joins New Hampshire community college board
The Mullins have been particularly active in supporting students interested in careers in the powersports industry.
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NVP Product Expo returns to Milwaukee this weekend
The powersports aftermarket will converge in Milwaukee this weekend as Parts Unlimited and Drag Specialties bring the 2026 NVP Product…
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AppOne-DX1 team up to help dealers streamline financing experience
The companies say the partnership supports dealers by creating a more connected workflow from vehicle selection through financing.
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