Latest News
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Royal Enfield celebrates 125 years with stacked 2026 event program
As Royal Enfield celebrates its 125th Anniversary in 2026, the brand’s event program shifts up a gear heading into spring,…
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Kove Motorcycles to enter MXGP 250 class in 2027: Report
Development work is already underway, with testing of the team’s new 250cc race platform reportedly set to begin as the…
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NPA promotes from within, elevates Maxon to regional operations manager
Brad Maxon has been with National Powersport Auctions for 12 years, most recently serving as the company's operations manager in…
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Horsepower-Revvable partnership creates lending alternatives
Horsepower Leasing and Revvable forged a new lending and leasing waterfall partnership that is designed to expand access to powersports…
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Harley details capital-light overhaul of finance arm, dealer support unchanged
Despite the structural changes, executives reiterated that HDFS remains a core component of Harley-Davidson’s business model, supporting both retail customers…
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Zero Motorcycles names new director to lead global marketing strategy
In his new role, Jarno Middelbosch will focus on strengthening brand visibility, supporting commercial growth, and accelerating demand across key…
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Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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Trillboards launches free digital signage, ad revenue platform for powersports dealers
Trillboards has introduced an updated digital signage platform for powersports dealerships across North America, featuring a no-cost content management system…
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Massimo Group appoints new CEO, Shan transitions to executive chairman
Massimo Motorsports VP Quenton Petersen will take over as CEO, while the company's founding chief executive, David Shan, will transition…
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U.S. rolls out tariff refund system to reimburse businesses
U.S. importers will finally have access to the $166 billion collected from tariffs that were ruled unconstitutional by the U.S.…
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Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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Racing Roundup: Roczen tightens Supercross title fight, Ducati N.A. CEO races vintage bike
Monster Energy AMA Supercross Championship returned to Cleveland for the first time in 30 years, delivering a pivotal Round 14…
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Mike Kennedy’s next chapter: Leading Indian Motorcycle into its post-Polaris era
PSB sat down with the newly appointed CEO of Indian Motorcycle, Mike Kennedy, to discuss what's next for America's oldest…
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Keeway names Jordahl VP of sales, continues to strengthen dealer support
Keeway is strengthening its sales leadership with the appointment of Derek Jordahl, a 25-year veteran who's served as an executive…
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John Deere agrees to $99M settlement in right-to-repair case
The settlement will create a fund to compensate farmers who paid Deere or its dealers for repairs to large agricultural…
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Stark Future posts triple-digit Q1 growth, reaches EBITDA profitability
The premium electric motorcycle manufacturer said Q1 revenue increased 3.12x compared to the same period last year, outperforming internal forecasts…
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Triumph, dealers announce dates for National Demo Days
Triumph dealers from across the country are gearing up for Triumph National Demo Days, where prospective buyers can test drive…
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Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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AMA adds vintage bike race to run alongside Flat Track Championship
Featuring motorcycles built in 1988 or prior, the Vintage Featured Magic Mile will run alongside the 50th anniversary of the…
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Segway launches MUXI utility e-bike through dealer network
First unveiled at CES, the short-tail MUXI (pronounced "moo-shee") is now available nationwide through authorized Segway dealers, as well as…
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