In this issue
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Sea-Doo media ride shows luxuries of new platform
New hull, LinQ accessories, audio system added to lineup Riding along the Colorado River between Laughlin, Nevada, and Lake Havasu,…
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Making dealership dreams a reality
First-time owner purchases Harley-Davidson store Since getting his start the industry in 1995, Trevor Bird has looked forward to the…
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2018 MULE PRO-FXR a blast at work or play
Workhorse UTV also suitable for fun with 2018 upgrades Atop one of the highest peaks on the sprawling 82,000-acre original…
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Kuryakyn hosts Xperiential event with riders to Badlands
New luggage line ride gets designers in tune with end user To amplify the launch of its new XKursion and…
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Honda added to the Dow Jones Sustainability World Index
Honda Motor Co., Ltd. announced that the company was selected for the first time as a component of the Dow…
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NPA parent Copart reveals year-end results
Dallas-based Copart, Inc., parent company of National Powersport Auctions, reported financial results for the quarter and year ended July 31,…
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Suzuki celebrates with 1 percent financing on new GSX-R1000 Models
Suzuki Motor of America, Inc. has announced a special “1% Ride Like a Champ” financing offer on the new 2017…
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ODES ramps up with 4-year engine warranty
800, 1000 models get 48 months of coverage; heated seats also unveiled An industry-leading four-year engine warranty on the 800 and…
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MTA adds Shoei; hires King to head sales
Blackwell: Helmet line a ‘crown jewel’ addition Corona, California-based MTA Distributing announced that it is now distributing Shoei’s premium helmet lineup.…
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Freedom Powersports named No.1 dealer
Multi-dealership group tops 2017 Power 50 For the first time, Freedom Powersports, a 14-store dealership group based in Fort Worth,…
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Royal Riding adds seat pro Kulman to staff
Santa Ana, California-based ROR Brands has added motorcycle seat pro Kim Kulman to its staff. For the past 20 years,…
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Houser Racing reveals new General 1000 product line
Houser Racing has released aftermarket parts for the Polaris General 1000. Products developed include tree bars, front bumper and front…
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Pre-owned: Worth the Risk
Dealer group sees growth, younger riders With consistent customer interest and positive sales trending halfway into 2017, Calculated Risk Motorcycle…
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ARGO expands with 32 co-op dealers in northern Canada
Retail co-op group to carry lineup, including all-new ATV ARGO announced it has added Arctic Co-operatives Limited and its 32…
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Free dealership staff apparel training available online
Here’s how to turn your staff into gear heads: Free Gear Up University online courses will teach them how quality…
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Yamaha supports SEAL group with Viking donation
Yamaha Motor Corp., USA again provided a new side-by-side, the Viking VI Special Edition, to the SEAL-Naval Special Warfare Family…
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Dunlop adds Racers Edge Performance as partner
Dunlop Motorcycle Tires announced that Racers Edge Performance will be offering road race trackside sales and service of Dunlop race…
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HMC Industries, Inc. adds to sales staff
Marshalltown, Iowa-based HMC Industries, Inc. has added Lisa Ahrens as a sales specialist. Ahrens will bring knowledge from an avid…
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BRP adds new racing oil to XPS lineup
BRP has introduced the new X2-RS racing oil specifically for use in high rpm and high load 2-stroke premix applications…
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