Blog Spotlight
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Draw in customers in real-time
BY LAUREN LABUNSKY Email marketing is a digital strategy that has stood the test of time in the online world,…
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Outside the Box – Part 3: FYI on DIY
BY SCOTT HOCHMUTH Walking into Brother Moto, in the heart of downtown Atlanta, is unlike entering any other motorcycle dealership…
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Engaging new riders: Tips for capturing the millennial market
BY KENSEY EDWARDS In our industry – the term ‘millennials’ feels like a curse word. They seem impossible, are unlike…
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HR Update: What does Generation Z means to the powersports industry?
BY FORREST FLINN Finding good employees in today’s job market is downright hard and it often feels that it is…
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If it ain’t broke… maybe you should still fix it
BY LAUREN LABUNSKY In many situations we would agree with this phrase, but when it comes to the growth of…
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Outside the Box – Part 2: Need a scooter? There’s an app for that!
BY SCOTT HOCHMUTH A previous blog showcased the My City Rides Program in Memphis, which avails scooters to the adult…
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With dealership banner ads, the click isn’t everything
BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks – and while it’s…
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Video: the marketing trend your dealership can’t ignore
BY LAUREN LABUNSKY Video has quickly become the medium of choice for consuming content online. It’s no longer a question…
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How trained are you when it comes to product knowledge?
BY NAPOLEON TETREAULT Previously we have spoken about selling, selling profitably (margins), helping people buy, asking questions and providing value…
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When it comes to product knowledge, how trained are you?
BY NAPOLEON TETRAULT Previously we have spoken about selling, selling profitably (margins), helping people buy, asking questions and providing value…
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