Distributor reveals new dealer websites

LeMans Corporation used its National Vendor Presentation over the weekend in Madison, Wisconsin, to launch the company’s flagship websites for Parts Unlimited and Drag Specialties dealers.

Dealers will see large-scale improvements through the introduction of an industry-first e-commerce-like shopping experience, the company said.

Some features of the new sites include more detailed product information than ever before, multiple, zoomable images and product videos, and faster order creation and processing. The new websites also have an enhanced mobile and tablet-friendly experience that can be used anywhere in the shop. Service departments will be able to find parts, pricing and availability during the write-up process and sales departments can find accessories, and all the information they need right on the sales floor.

“These new and improved dealer websites are yet another of many steps for investing in our vendor products and delivering the best information possible,” said Jeff Derge, vice president of Sales for Parts Unlimited and Drag Specialties. “This represents our continued commitment to help dealers connect to and provide the best possible experience to their customers now and into the future.”

Dealers attending NVP have been given exclusive early access to the new sites, which will be available at




after their upcoming full launch.


The next opportunity for dealers to begin using the new sites will be at the AIMExpo in Columbus, Ohio, in September.

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