New dealership on 50 acres includes four miles of test tracks, 24 service lanes

Aaron Zeigler, one of the largest auto dealers in the nation, recently celebrated the highly anticipated opening of the automotive group's first multi-line powersports dealership and entertainment complex.

Upon opening its doors on Monday, March 6, Zeigler Motorsports became the world's largest action park and motorsports dealership, creating a one-of-a-kind destination for motorsports enthusiasts, the company said.

Now located at 5001 Park Circle Drive in Kalamazoo, Michigan, inside MidLink Business Park, the 50-acre facility features a 30-ft mountain and waterfall, birch trees, a 300 square-foot video wall, 36 motorcycles suspended from the ceiling, and a Tap House Restaurant & Bar. It also includes an indoor service write up area and a 150-person training and development center.


"We are changing the way people experience motorsports. This new location is more than just a dealership. It’s a destination and an entertainment complex,” said Aaron Zeigler, president of Zeigler Motorsports.

Dream Traxx, the nation’s premier track building company, developed the dealer's three on-site tracks, which span over four miles. These include a 1.3-mile motocross track, a side-by-side track with natural obstacles, and an additional junior track.

“At our dealership you will be able to test drive vehicles in their natural environment. Every aspect of the complex was designed to give customers an amazing experience,” Zeigler added.


In addition to the attractions and entertainment features, Zeigler emphasized the one-stop-shop aspect of the complex by designating 85,000 square feet for sales and service — including 24 large indoor service lanes; plus an additional 400,000 square feet for onsite storage.


The massive storage facility, developed with motorsports enthusiasts in mind, features an in/out service that allows clients to store their vehicles onsite and use them on the tracks without a trailer.

Zeigler Automotive Group plans to hold an official Grand Opening event for the new dealership in the near future.

Zeigler Motorsports is part of the Zeigler Automotive Group, one of the largest automotive dealer groups in the country.


The multi-line dealer carries a large volume of Honda, Kawasaki, Suzuki, Ski-Doo, Sea-Doo, Can-Am, Arctic Cat, KTM, E-Z-Go, Bad Boy Off Road and Yamaha powersports products and specializes in the complete line of Honda Power Equipment and Yamaha Power Equipment.

Zeigler Automotive Group is one of the largest privately owned dealer groups in the nation with 71 franchises and 23 locations in Illinois, Indiana, Michigan and New York. Vehicle brands represented include the majority of domestic and imported manufacturers.

Founded in 1975, the company ranks among the top 1% of automotive dealers in the U.S., and has earned recognition for its commitment to both customer service and employee satisfaction. Recently, Zeigler Automotive Group was named one of the 101 Best and Brightest Companies to Work For in Illinois and Michigan.

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