MIC expands membership to dealers

Retail customers likely to see benefits

Powersports dealers and retailers can now take advantage of proprietary market research and technical data, local, federal and state regulatory support, and other benefits of membership in the Motorcycle Industry Council to grow and protect their businesses and enhance the customer experience.

The MIC in February announced it has expanded its membership to dealers and has already begun signing up charter members. Within days of the announcement, dealers from 34 states had joined the MIC.

“Powersports dealers are impactful businesses on Main Street throughout the United States and are a direct link to consumers,” said Tim Buche, MIC president and chief executive officer. “By bringing in the new dealer members, we are exponentially extending our collective reach and, as a result, significantly growing our industry community. We look forward to the day when we represent businesses in every congressional district in America.”

A Dealer Advisory Council will be appointed later this year to consult with the MIC board of directors on issue spotting and opportunities to improve the rider experience. “MIC’s mission has always been to preserve, protect and promote motorcycling with the emphasis on riders,” Buche said.

He added that the MIC has long supported dealers by working with them on subjects of common interest, and including them in the membership will provide them with more resources to grow and protect their businesses.

As new MIC members, powersports dealers and retailers will join approximately 300 existing member companies, which include motorcycle manufacturers and distributors, aftermarket product manufacturers, importers, distributors and more.

Buche said, “An important goal in integrating the dealers into the MIC is to help redefine how both enthusiasts and policymakers view the powersports industry overall. The synergistic relationship created by bringing in the dealers can help evolve the definition of industry so it applies to everyone — companies and consumers — who enjoys the motorcycles, all-terrain vehicles, recreational off-highway vehicles, gear and services that drive our industry.”

MIC executives greeted dealers at Dealer Expo. (Front row, left) Renee Tuzee, director of marketing and development and Kathy Hicks, senior coordinator of aftermarket programs; (back row, left) Tim Buche, president and CEO and Scot Begovich, senior vice president of membership relations.


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