While many dealers and industry members will attend their first in-person event in a few weeks at the Powersports Business Accelerate Conference in Atlanta (and we are pumped!), the annual ...
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More snowmobile shows cancelled: report
The last two remaining large-scale snowmobile shows in the U.S. for 2020 have officially been cancelled, according to a report from Powersports Business sibling magazine Snow Goer. Read the SnowGoer.com ...
Read More »Get a jump on show follow-up
Most new prospects who visit a dealer’s booth for the first time aren’t ready to commit on the spot. In fact, most sales are closed with prospects that dealers have been working with for a while, even as far back as past shows. Motorcycles, ATVs and other powersports products are luxury purchases that often require a long-term research and buying process, so this first visit usually marks the beginning of the sales process, not the sale per se.
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