Tag Archives: service department

Our data partners over at Lightspeed have provided us with an update on their March 2020 Service Department Same Store Sales. The original data point that showed a 40 percent ...

A customer purchases a new major unit – a snowmobile – from his favorite dealer. As part of the purchase he also spent $1,500 in performance parts, $900 in service work to install them and $500 on a new jacket to match his sled. His total expenditure is more than $15,000.

Close your eyes for a minute and imagine how great it would be if you could increase profits in every department of your dealership. How could that help you?

A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every department in the dealership plays an important role in forming the customer’s opinion of the dealership.

The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful dealership. But what about the facility? How much of a difference does a facility make to sales success?

Family members run most of the operation in this multi-line, 1,000-unit store. It is located in a large metro market that contains a number of highly competitive, large dealers. Although the dealership has many of the major product lines, it is trying to acquire additional key brands.

Scenario - The call center discovers a service customer that is totally unhappy with his experience at a certain dealership.

I was recently talking to a dealer principal about his direction for the coming selling season. Our conversation centered on the impending removal of his parts manager after more than 20 years. After two decades, what happened?

If you want honest feedback, you have to put a process into place to get honest feedback.