CrossWave
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Yamaha
Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Yamaha
Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Personal Watercraft
PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Personal Watercraft
Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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