ARI introduces new lead management tool

ARI, a provider of technology-enabled business solutions, has brought broad mobile accessibility to its lead management program, Footsteps.

The platform works on a variety of smartphones, including iPhone, Palm and models with Android-based browsers, allowing customers to utilize Footsteps from virtually anywhere. Dealers can easily manage daily sales activities, view and send email responses to leads, and respond to sales inquiries instantly.

“Response time is one of the most important factors in closing a sale,” Brian Finnegan, ARI product manager, said in a press release. “Now with Footsteps Mobile, an immediate response is easier than ever and dealers have 24/7 access to new leads and their sales pipeline, whether on the road or on the dealership floor.”

Industry studies show that leads that are responded to immediately have a 20 percent conversion rate, whereas those that are older than four hours drop to a 2 percent conversion rate. “Responding quickly is proven to drive increased conversion rates and sales for dealers,” said Finnegan.

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