Lucas Oil Products gets new distributor
Lucas Oil Products and Troy Lee Designs (TLD) announced the availability of the complete line of high-performance motorcycle products developed for the Lucas Oil/Troy Lee Designs/Honda Supercross and Motocross racing team. Troy Lee Designs will distribute the motorcycle product line through its widespread dealer network, according to a press release from the companies.
“Through extensive testing and development with the Troy Lee racing team, we have formulated the highest quality motorcycle products,” Bob Patison, Lucas Oil Products executive vice president, said in the release. “Now, with this product and distribution program we are elevating our partnership to unprecedented levels.”
Troy Lee Designs Founder Troy Lee stated, “Our joint development and motorcycle dealer distribution of this product line establishes a fantastic opportunity to provide the consumer with these race-proven products. It also enables us the ability to continue to build on our partnership with Lucas Oil Products that far surpasses the traditional sponsor-team relationship.”
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