Powersports Business Inspiring Success Through Market Intelligence
In 1993, Erik Buell, a former engineer at Harley-Davidson, designed the Buell motorcycle with sport bike enthusiasts in mind. Today, Buell Motorcycle Co. continues to grow and expand into new international markets.
On May 3, Harley-Davidson and future Buell dealership, Oversil S.A., held a launch event in Montevideo, Uruguay, where Buell motorcycles were unveiled to potential customers and press in attendance.
Buell decided to enter Uruguay because the dealership’s general manager, Andres Soler, saw a potential for the brand in his market, Harley-Davidson officials said in a press release.
The manufacturer has reported increased international sales lately, most recently nearly a 17 percent rise in its first-quarter revenue from overseas sales. H-D will release second-quarter results on July 19. psb
