FOCUS – Suppliers Gear Up for Big Marketing Effort

If you want a sneak peek at the 2005 lineups from the nation’s major distributors, Dealer Expo is for you. Led by Parts Unlimited/Drag Specialties, Tucker Rocky and Global Motorsport Group, the distributors will be introducing extensive additions to their house brands, as well as showing off many other new products from their suppliers.
Dealer Expo is the place for new catalogues, new products and exciting new promotions. This section includes reports from all three of the majors.
And speaking of new products, you’ll find the second portion of the Powersports Business Nifty Fifty selection of new items beginning on Page 18. These 50 exciting products and services are worth a visit, in the opinion of Powersports Business editors, for their profit potential and their attractiveness to consumers. The first half of this group was listed in the Jan. 24, 2005, issue of Powersports Business and is posted on our Web site at powersportsbusiness.com.
But if you get to the Expo and don’t have your list with you, stop and visit us at Booth #1613; we’ll have information for you. Or, just look around as you walk the floor. The winners will be sporting Nifty Fifty plaques at their booths.
Also in the section is a round-up of Expo news compiled by Guido Ebert, managing editor of Powersports Business. This column includes interesting information you won’t find anywhere else. Look for it starting on Page 16.
And you won’t want to miss our story on changes at the Expo, as provided by Tracy Harris, general manger of the Expo. Especially interesting this year is the expanded seminar schedule and the re-design of the RCA Dome that features several eating areas. In the past, the Dome was devoted exclusively to V-twin companies.
Finally, we’ve prepared stories on several exhibitors at the show who are either new to the Expo or who have an interesting story to tell.
During your visit, stop and see us at Booth #1613. We would like to hear about your business, and about some of the topics of most interest to you, our reader. We’re looking forward to seeing you at Indy.

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