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St. Paul Harley-Davidson’s Backstage Pass to Service celebrated its 10th anniversary on Saturday, complete with balmy temperatures rising into the low teens to get consumers out of their abodes and ...

After 38 years with the company including 21 as owner, Craig Shoemaker has sold Western Power Sports to Arrowhead Engineered Products. Hear from Shoemaker about his thoughts following the Jan. ...

From LeMans Corp. headquarters in Janesville... Due to unmanageable risks associated with the omicron variant of the global COVID-19 pandemic, it is with heavy hearts that LeMans Corporation announces the ...

Phoenix-based MTX Audio has introduced all-new audio kits and components for the Polaris RZR Pro XP platform of vehicles. This new offering will be compatible with machines that come with ...

The performance side-by-side accessories landscape just took another interesting twist with news that a 30-year-old, family-owned business in Orange County has been sold. Performance UTV accessories company Assault Industries, based ...

Our friends at CFMOTO world headquarters in Hangzhou have passed along this little gem they put together to showcase CFMOTO's 2021 year in review. Don't forget to be among the ...

Got something cool on the calendar to set your dealership apart in 2022? We’ll share some of the best ideas we find throughout the year, starting with one from Harley-Davidson ...

Motorcycle industry stalwarts Lloyd Greer and Tim Sutherland have acquired Bison Thunder Motorcycle in St. Paul and will offer their exclusive performance work, accessories, and customizing skills at the dealership ...

PowerMadd has released its Automatic Reverse LED Light Kit for Polaris ATVs. This kit is a programmable unit that can be used on many different models. Once installed, the LED ...

FLY Racing announced the re-signing of the Rocky Mountain ATV/MC/KTM/WPS race team for a two-year agreement. To further the partnership that both the team and WPS/FLY Racing have shared since ...