Latest News
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S&S Cycle continues support for legacy Harley-Davidson engines dating back to 1936
The Wisconsin-based aftermarket manufacturer recently highlighted its continued investment in legacy Harley-Davidson models, noting that its current print catalog includes…
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Yamaha Outdoor Access Initiative Q1 grant recipients announced
Each quarter, Yamaha awards grants to organizations focused on improving, expanding, and maintaining safe, responsible access for ORV recreation.
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Denago eyes breakout 2026 with value strategy, rapid dealer growth
In just a few short years, Denago Powersports has gone from having no dealers to building a network of more…
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AMA Motorcycle Hall of Fame announces 2026 nominees
The AMA Motorcycle Hall of Fame Class of 2026 will be announced shortly after voting is closed, and the class…
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20/20 Custom Molded Plastics earns Yamaha Supplier Award
20/20 Custom Molded Plastics has received the 2026 Yamaha Supplier Award, marking the third time the Ohio-based manufacturer has earned…
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DX1 launches Smart Receiving feature for powersports dealerships
The company says the feature is designed to eliminate common receiving bottlenecks that often create inventory and accounting issues inside…
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Octane secures $350 million forward-flow agreement with Nuveen
Octane said proceeds from the transaction will help support continued growth across its lending platform.
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All Balls Racing returns as sponsor for Vintage Motorcycle Days
All Balls Racing will serve as a sponsor for both the VMD swap meet and racing programs, deepening its partnership…
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Bar & Shield winning dealership sets standard for operations, customer experience
Diamondback Harley-Davidson recently received the 2025 Platinum Bar & Shield Award, and GM Bobby Callahan has the dealership "running on…
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Polaris publishes 2025 Geared For Good report
Polaris' annual report highlights progress across product innovation, environmental stewardship, community impact, and employee development.
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South Carolina passes ‘Right to Race’ legislation protecting existing racetracks
South Carolina has become the fourth state to enact Right to Race legislation after Gov. Henry McMaster signed House Bill…
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KYMCO USA expands sales team to strengthen dealer support
KYMCO USA announced an expansion of its sales team, adding a returning industry veteran and promoting an existing employee as…
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Zero partners with Sirris on X Line suspension upgrades
Zero says the collaboration builds on the growing demand for higher-performance e-moto setups as riders continue pushing electric off-road motorcycles…
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NBC’s SMX coverage continues to hit viewership gains, milestones
The 2026 Supercross season was the most-streamed season on record, and also included two of the most-watched Supercross races ever…
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Former Wisconsin dealership looks to reopen following tragedies
The Wisconsin-based powersports dealership formerly known as Eagle Nation Cycles shut down in 2021 following a series of high-profile events
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Yamaha Motorsports earns three Hermes Creative Awards for website, digital tools
The awards were presented as part of the 2026 Hermes Creative Awards international competition, which honors excellence in marketing, communications,…
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Traffic Log Pro adds AI communication tools to CRM platform
Traffic Log Pro announced the launch of new integrated artificial intelligence features within its CRM platform, expanding its dealer communication…
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West Marine files for Chapter 11 bankruptcy
National boating retailer powerhouse West Marine filed for Chapter 11 bankruptcy on May 17, with its largest unsecured creditor Garmin…
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The Dealer Lab: Behavior change No. 2, the 6Is
In this edition of The Dealer Lab, former dealer Max Materne shares the five ways dealers can pitch new ideas…
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LiveWire acquires Dust Moto to expand off-road EV presence
LiveWire Group announced May 19 that it has acquired the assets of Dust Moto, marking the company’s first acquisition and…
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