Latest News
-
AFAM returns to U.S. powersports market through Kimpex USA partnership
A staple of the American powersports scene in the 1980s and ’90s, AFAM earned a strong reputation among road riders,…
Read More » -
Equip Expo expands its UTV test track
Equip Expo, the award-winning outdoor power equipment trade show, is expanding its UTV test track at this year's event, as…
Read More » -
SDR Motorsports appoints industry veteran Bryatt Fischer as VP of sales and marketing
Fischer joins the Mesa, Arizona-based company with a strong background in marketing, sales, and product development.
Read More » -
MV Agusta and Dainese team up to honor racing legend Giacomo Agostini
MV Agusta has unveiled the Superveloce 1000 Ago, a limited-edition motorcycle paying homage to the legacy of 15-time world champion…
Read More » -
Brett Davis tapped as CEO of North American Equipment Dealers Association
For powersports dealers who operate with crossover into the equipment sector, the leadership change signals continuity and a renewed focus…
Read More » -
AIMExpo heads to SoCal for its 2026 conference
For the first time ever, AIMExpo, North America's No.1 trade show for powersports, will be held in Anaheim, California Jan.…
Read More » -
Polaris donates $1M to advance ATV and UTV safety through 4-H Youth Development
The $1 million donation expands existing programming with Minnesota 4-H and will help initiate pilot youth safety 4-H programs in…
Read More » -
Cycle Trader launches video series to inspire the next generation of riders
The new video series will include voices from motorcycle enthusiasts to serve as a trusted resource for new and aspiring…
Read More » -
Harley-Davidson kicks off Homecoming Festival July 10
The annual festival is packed with entertainment, events, and live music, including headliners Buckcherry, Chris Stapleton, and Hank Williams Jr.
Read More » -
Evan Schipper acquires Gateway Harley-Davidson, merges with Doc’s to form St. Louis Harley-Davidson
The transaction was facilitated by Performance Brokerage Services, marking Schipper’s fourth Harley-Davidson dealership deal with the firm.
Read More » -
Craig Scanlon named CEO of Club Car, returning to his powersports roots
The announcement marks a homecoming for Scanlon, who began his career selling Club Car utility vehicles more than two decades…
Read More » -
When real estate meets powersports: a unique collaboration in New Jersey
John Resciniti, owner of Motorcycle Mall in Bellville, New Jersey, has teamed up with Russo Development to build a luxury…
Read More » -
Yamaha Outdoor Access Initiative awards more than $387,000
Yamaha's Outdoor Access Initiative Q1 funding was dedicated to building and protecting motorized access across the U.S., with a focus…
Read More » -
AMA adds King’s Cup and Golden Cup races to 2025 Vintage Motorcycle Days schedule
Both races will be single-moto events and open to riders classified as Expert or Intermediate. Each race will include two…
Read More » -
Beta expands RX Motocross lineup with new 250 and 350 two-strokes for 2026
These new additions join the returning 450 RX 4-stroke in Beta’s RX lineup, delivering fresh options for racers and dealers…
Read More » -
Motorcycle industry unites on Capitol Hill for 2025 Ride to Work Day
The event marks a growing collaboration between the AMA, MIC, and federal leaders to ensure that motorcycles — and those…
Read More » -
Polaris sweeps UTV podium with 1-2-3 finish at the Baja 500
In addition to extending his winning streak to seven consecutive victories, Brock Heger's journey to professional racing was a featured…
Read More » -
Skeeter Boats announces new ZXE model line
Yamaha subsidiary Skeeter Boats released its ZXE bass boat model line, with design and features that the company says prioritize…
Read More » -
NATDA expands Trailergard partnership, offering dealers new profit opportunities
The North American Trailer Dealers Association (NATDA) has announced an expanded partnership with Trailergard, offering new revenue-generating opportunities for both…
Read More » -
Honda impresses with two first-place finishes at the Baja 500
Honda finished first in both two- and four-wheel races, as both its CRF450X and Talon 1000R took home first place…
Read More »