Wow! We have such an awesome opportunity to work in this fun business: Motorcycles, dirt bikes, ATVs, UTVs and PWC. Nobody is ever in a bad mood when they are ...
Read More »Dealer Consultants
Sweat the small stuff: Incremental savings yield big rewards
A couple of weeks ago I was having a conversation with a dealer principal about his marketing budget. He expressed that he would invest more money into the program, but ...
Read More »HR update: The benefits of using a professional powersports recruiter
Spring has sprung across the country! Are you ready to hit the ground this season running on all cylinders? Is your sales department being led with a sales manager who ...
Read More »Is your playbook for this year complete?
When I was a district manager for a motorcycle manufacturer, many people thought spring was my busiest time of year and they were surprised when I told them winter was ...
Read More »If you advertise it, they will come
We all remember the 1980s classic film “Field of Dreams” starring Kevin Costner. You know, the movie that coined the phrase: “If you build it, he will come.” The meaning ...
Read More »Avoid the winter slump – Housekeeping ideas
It's a new year and as the calendar flips over to another January, the traffic in your shop slows to a trickle. With most of the country in the grips ...
Read More »How do you deal with discounters in your market?
Every powersports dealer that I know has to deal with a competing dealership that is commonly known as a discounter. These discounters are your competition that sells below invoice and ...
Read More »It’s more than just a new year, so be prepared
2016 wasn't a banner year for the powersports industry. Regular stats reported by PSB throughout the last year show little to no growth and in some regions, negative growth. It isn’t ...
Read More »Thank you and adios, my friends
It's been a great ride. One that started 50 years ago when I was delivering newspapers in my middle class Milwaukee neighborhood. I was 14-going-on-16, mainly because I was fixated ...
Read More »Employee training is about the journey!
For the past two years I have been given the gift of writing my monthly blog for all of you, the readers of Powersports Business. I have truly enjoyed the ...
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