Authors | Powersports Business

Authors


Liz Hochstedler - Associate Editor, Powersports Business
From The Editors
Liz Hochstedler is the associate editor of Powersports Business, a trade magazine for the powersports industry. She reports on the powersports industry through Powersports Business’ varied media, including in the magazine and online. She assembles the brand’s twice-a-week e-news and handles a variety of assignments for the magazine. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis and dealership conference, Profit Xcelerator.
Contact: ehochstedler@powersportsbusiness.com
Website: www.powersportsbusiness.com




Mike Davin Mike Davin - Online Editor, Powersports Business
From The Editors
Mike Davin is the online editor for Powersports Business. He works with PSB's digital products, including its e-newsletters, Web sites, blogs, social networking efforts, webinars and event microsites and coverage.
Contact: mdavin@affinitygroup.com
Website: www.powersportsbusiness.com




Mark Mooney
Dealer Consultants
Mark Mooney is a 35-year veteran of the motorsports industry. He is the principal of Mohala Motorsports Consulting, which offers mentoring and training for dealer principals and their staffs, improving profitability while inspiring a positive workplace. Mark is the former owner of a multi-line metric OEM dealership in California.
Contact: mark@mohalamotorsportsconsulting.com



Gart Sutton - President, Gart Sutton & Associates
Dealer Consultants
Gart Sutton, president of Gart Sutton & Associates, Inc. (GSA), is a well-known author and educator. GSA moderates numerous dealer 20-groups, and provides on-site dealer consulting and training services. In addition, they have developed training solutions for all of the major powersports manufacturers.
Contact: info@gartsutton.com
Website: www.gartsutton.com




Fran O'Hagan - President, Pied Piper Management Co.
Service Providers
Fran O’Hagan is president and CEO of Pied Piper Management Company LLC (PPMC), a business that develops and runs sales and marketing programs to maximize performance of dealer networks. Within the powersports industry, PPMC is known for its Pied Piper Prospect Satisfaction Index (PSI), which measures how effectively dealerships sell, and provides comparative performance benchmarking by brand.
Contact: fohagan@piedpipermc.com
Website: www.piedpiperpsi.com




Mark Hoadley - National Sales Manager, V-SEPT Inc.
Service Providers
Mark Hoadley is national sales manager of V-SEPT Inc. Mark has more than 20 years of experience helping business and powersports dealers to create, improve and manage customer relationships through technology and business processes. V-SEPT Inc. is a provider of integrated customer relationship management and follow-up marketing tools to the powersports, marine and RV industries.
Contact: mhoadley@v-sept.com
Website: www.v-sept.com




Dave Valentine - National Sales Manager, PowerSports Network
Service Providers
Dave Valentine is the National Sales Manager of PowerSports Network, a leading provider of web site solutions serving more than 2,500 dealers in North America. PSN is part of Dominion Enterprises, a leading marketing services company serving multiple industries including real estate, apartments, specialty vehicles, marine, automotive and travel.
Contact: dvalentine@powersportsnetwork.com
Website: www.PowerSportsNetwork.com



Bob McCann – Director of Education, ARI
Service Providers
Bob McCann is Director of Education at ARI, a leading provider of technology-enabled business solutions for dealers, distributors and manufacturers in the powersports, marine, RV and outdoor power equipment industries. Products and services include eCommerce-enabled websites, lead generation, lead management, Search Engine Optimization, Search Engine Marketing and eCatalogs (parts, garments and accessories).
Contact: mccann@arinet.com
Website: www.arinet.com



Brad Smith - Product Manager, ARI
Service Providers
Brad Smith is product manager at ARI, a leading provider of technology-enabled business solutions for dealers, distributors and manufacturers in the powersports, outdoor power equipment, marine and RV industries. Products and services include e-commerce-enabled websites, lead generation, lead management, search engine optimization, search engine marketing and e-catalogs (in parts, garments and accessories).
Contact: bradsmith@arinet.com
Website: www.arinet.com




Jennifer Robison - Retail Environment Specialist, Tucker Rocky
Aftermarket
Jennifer Robison's career began in 1987 when she served as a service writer/parts sales for a high-end import auto dealer before becoming one of the first generation of Harley-Davidson Motorclothes managers at a Northwest dealership (1991-2000). From 2002 on, Jennifer has been with Tucker Rocky Distributing. ennifer has educated the Tucker Rocky sales force and dealers about the powersports apparel business and powersports retailing. Jennifer's expertise is in powersport retailing, merchandising and display, promotions and in-store marketing. She has lectured and written about powersports retailing and continues to perform dealer educational workshops and seminars across the United States.
Contact: jrobison@tuckerrocky.com
Website: www.tuckerrocky.com




Tim Calhoun Tim Calhoun - Executive Vice President, LeoVince
Aftermarket
Tim Calhoun is the executive vice president of LeoVince USA, a dealer-direct manufacturer of exhaust systems. Its Italian parent company is the world¹s largest powersports exhaust manufacturer.
Contact: timcalhoun@leovinceusa.com
Website: www.leovince.com




Sarah Weaver - Dealership/Affinity Marketing Manager, Dairyland Cycle Insurance
Service Providers
Sarah Weaver is the Dealership/Affinity Marketing Manager at Dairyland Cycle Insurance, a division of Sentry Insurance. Dairyland Cycle has been insuring motorcycles since 1966, and insures in 42 states.
Contact: sarah.weaver@sentry.com
Website: www.dairylandcycle.com


Nel Pascale Neil Pascale - Former Editor-in-Chief, Powersports Business
From The Editors
Neil Pascale is former editor-in-chief of Powersports Business, a trade magazine for the powersports industry. Powersports Business is known for its exclusive national dealer surveys, in-depth industry analysis and new dealership conference, Profit Xcelerator.



Craig Brown - Former VP of Business Development, V-SEPT Inc.
Service Providers
Craig Brown is the former vice president of business development for V-SEPT, Inc., a provider of world-class CRM, lead-tracking and sales process software for the powersports industry.




Tory Hornsby Tory Hornsby - General Manager, Dealership University
Dealer Consultants
Tory Hornsby, General Manager of Dealership University, has authored and presented more than 100 powersports-specific training sessions, has been hired by nearly every OEM in the industry and is known as “The King of Search” because of his aptitude for Search Engine Marketing. He applies his experience of operating dealerships and his enthusiasm for the powersports industry to enable dealers to become more successful and operate more profitably.
Contact: www.dealershipuniversity.com/contact.html
Website: www.dealershipu.com




Mike Boolos Mike Boolos - Training Specialist, Assurant Solutions
Service Providers
Mike Boolos is a senior AFIP certified training specialist for Assurant Solutions, an industry F&I provider with 35 years of success in marketing service contracts through its clients. Assurant Solutions is part of Assurant, a Fortune 500 company and member of the S&P 500. Assurant has more than $24 billion in assets and $8 billion in annual revenue.
Contact: mike.boolos@assurant.com
Website: www.assurantsolutions.com




Jon-Erik Burleson - CEO, KTM North America
OEM Executives
Jon-Erik Burleson is the president of KTM North America, Inc., a wholly owned subsidiary of KTM Powersports AG. KTM North America manages the distribution and service of KTM and Husaberg Branded motorcycles and ATVs in the United States, Canada and Mexico.
Contact: 38429 Innovation Ct., Murrieta, Ca 92563
Website: www.KTM.com



Brian Etter Brian Etter - President and CEO, Motorsport Aftermarket Group
Aftermarket
Brian Etter is president and CEO of Motorsport Aftermarket Group Inc., a leader in performance, innovation and design driven products through its family of businesses that include Kuryakyn, Vance & Hines, Renthal, Performance Machine, Roland Sands Design, Progressive Suspension, Burly, Mustang Seats, and DragonFire Racing.
Contact: feedback@maggroup.com
Website: www.maggroup.com




Jim Krendl - Attorney, Krendl Sachnoff & Way
Legal Experts
Jim Krendl, a Harvard Law School graduate, is a senior partner at the Denver law firm of Krendl Krendl Sachnoff & Way, P. C. He specializes in business acquisitions, financings and reorganizations and has many years experience in buying and selling motorsport dealerships.
Contact: jrk@krendl.com
Website: www.krendl.com