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Power 50 No. 1 dealer opens second store

GO AZ Motorcycles has officially opened the doors to its second location at the southeast corner of Loop 101 and Bell Road in Peoria, Ariz. Filling a gap in the market, GO AZ is the only dealership in the area featuring exclusively European lines with BMW, Ducati and Triumph brands. The 15,000 square-foot site includes two levels of showroom space, retail areas, a coffee shop, performance stage, outdoor patio, customer lounge and premium service department. Phase II is slated to open in early 2016 and will expand the service area by an additional 10,000 square-feet.

“We are excited to offer the West Valley convenient access to the GO AZ Motorcycles’ brand and deliver the customer experience that helped make GO AZ Motorcycles in Scottsdale the #1 dealer in North America for the last two years,” said Gina Marra, vice president of the Powersports Division at YAM Worldwide.


Founded in 2008 by well-known entrepreneur and philanthropist, Bob Parsons, GO AZ has experienced rapid growth and success in the past seven years. The dealership has been named the #1 Powersports Dealer in North America by Powersports Business for the past two years.

“Our GO AZ dealerships elevate the customer experience far above what you expect from a typical buying experience,” said Parsons. “The amenities and services provided are an expression of our passion for motorcycles and the biker community.”

GO AZ’s West Valley location was designed to provide a unique experience and features a vintage, industrial feel with wood, brick, concrete and custom metal finishings throughout the space. More than just a motorcycle dealership, the new campus was built to be an entertainment-centered enterprise and will host live bands every weekend and special events such as barbecues on the patio and football Sundays with games playing on the multiple televisions displayed around the dealership.

The company is planning an open house event later this fall and the official Grand Opening is slated for spring of 2016. For more information visit

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