Tag Archives: merchandising

You know, the holiday sales season game is on! You should be straight up in sell, promote; sell, promote; and more sell and promote. This season is retail’s Super Bowl! This is where we get to focus on putting out great displays, promotions, or at the very least, communication to customers new and existing and sell our you-know-what’s off!

For many of powersports retailers, now is the time to start marking down unsold spring/summer 2011 apparel and accessory products. No retail business can afford to hold on to its “dogs” (basically, any unsold seasonal merchandise).

Basically, merchandising is marketing (in other words, in-store marketing), and your store is a form of tactile media. Put the two together and combine them with traditional outside marketing, and you get a strong link to grow your store’s sales.

There are always some of the most ridiculous rules applied to the stores’ visual merchandising planning – and consistently too. So please, sit back, take a moment of your time, and let me share the rules you have set and why they cost you sales.